McAllister Leisure Ltd


helping your business achieve its full potential

A fresh and highly experienced approach to extracting the most potential from your parks with expert consultancy services including:

Management Consultation

Sales and Marketing strategy

Caravan Sales


Business development & Growth

With over 28 years of experience in holiday park ownership, management and development, James McAllister and his team have the experience to deliver a bespoke range of consultancy solutions to give your business real growth in profitability.

We offer specialist consultancy on all aspects of park operations and management; from customer retention and site fee growth to streamlining operations, staff training, sales, park development and the exploration of growth of areas of your business that you may not have even considered.

With a proven track record and reputation, McAllister Leisure Ltd has successfully developed parks to visit Wales 5-star standard, David Bellamy Gold and “Calor” Award for Best Park in Britain, and Hoseasons Diamond award winners.

Our expertise and experience in these very specialist markets provide our clients with bespoke solutions to gain strategic advantage and increase business performance. We focus on delivery of the best results and will explore the existing and potential new income streams within your business.


of what we can offer

Here is a snapshot of just some of the professional services we offer (and are currently delivering to the clients within our portfolio):


In House Park Management from departmental procedures to audits, to suit your business

Expert Consultation on Management Information, annual budgets and projections: whether for you, your business, or for funding purposes

Sales and Marketing Strategy and implementation of agreed plans to increase profitability

Caravan Sales Process Training for your team: Guaranteeing improved results through better prospecting, part exchange, merchandising, offers, management and motivation. We also offer vital team training on ‘working an event’ for example caravan shows, industry events etc – when your team are the shop window of your organisation

Consumer Legislation Coaching for customer facing staff, including PDI, handover, after sales service, customer care, giving accurate information, and th importance of a good audit trail

Recruitment: interviewing, job descriptions, contracts and other specific HR matters

Developing Strategy for Growth and Development short and long term. Our Park ownership experience and proven results enable us to work with park owners to attain achievable goals and best outcomes across all revenue streams

Park Development: New pitches, accompanying planning advice and introduction to contractors with a strong caravan development track record

Advice on Holiday Rental Fleet Business: private subletting coupled with staff training to achieve high repeat visits

Negotiation with Caravan Distributors and Manufacturers to increase profitability

Improving lead generation through cost effective means from proven ideas


James McAllister

James McAllister is an experienced, well known and well respected leader within the caravan industry, and past member of the BHPA board.

James began his career with Talacre Beach Holiday Parks in 1988 with a portfolio 5 unique parks, each with a different footprint. He has spent years developing parks to a visit Wales 5-star standard.

The Talacre Group included the fabulous Plas Coch on Anglesey, where in addition to his management role he also conceived and project managed a £17M renovation of a Grade 2 listed Elizabethan Manor within the 60 acre park.

As past owner of Brynteg Holiday Park in Snowdonia, James McAllister is perfectly placed to understand the demands of park ownership as well as park management.

During his ownership of Brynteg Holiday Park he successfully dealt with up to 500 holiday home sales per season, holiday rental fleets of over 190 units, planning, local authority liaison, PR, sales and marketing, recruitment and training.

It is suffice to confidently say that he has effectively dealt with every single area of park management. Having now lucratively sold his own park, James and his team are happy to share their extensive knowledge and experience of owning and developing some of the best holiday parks in the UK.

Rebecca Williams

With a strong track record in banking, retail and management with TK Maxx and Tesco nationally, Rebecca has also gained strong F&B experience with the award winning Bodnant Food Centre before joining the holiday home industry as General Manager of Brynteg Holiday Park in Snowdonia and Durdle Door in Dorset.

A strong people person she is a great team builder and has tremendous energy and enthusiasm to give your business and team a real edge.

Medina Rigby

From a Holiday park background with her family, Medina was involved with Talacre Beach in reception, holidays and sales administration.

With a wealth of experience in park related software; IN-Site and Park Vision as well as Sage, Medina is a strong park administrator, with skills in bookkeeping, sales ledgers and invoicing, and can train reception and park accounts based teams from a practical hands on background.


If you would like to know more about how our expert consultancy can help you, contact us today for a no obligation and informal chat.

Phone: 07793 307700



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